Years ago, searching for a job was limited to the area you were in and the only information you could find was the stuff that was through the communications department of a company or in newspaper bulletins around town. If you wanted to communicate with someone you could send mail, show up, or try to call, but all of those could lead you to a roadblock. The problem is that most people don’t know how to use all of the available information on the internet and social media in particular to secure an interview and a possible job! Here are three ways to use social media to accelerate your job search.
Once you’ve found a role to apply to, it’s time to start researching them. LinkedIn can be used to find people in similar roles at the company. In addition, try to locate the person who is the decision maker. Look into what they share, what they’ve done, and anything else pertinent you can find. Once you’ve landed the interview, do more research. Hiring managers and human resources professionals are always looking for people that know their company and want to work there and the easiest way to show that is having knowledge of the role and the company.
Not having a presence on the web can be a deal breaker. While I don’t encourage people to be active on every network, I’d suggest having Facebook, LinkedIn, and Twitter at the very least. A basic understanding of these platforms is actually a requirement, much like it is expected that you can send an email. Some things to consider for your profiles are to keep them consistent in your descriptions and profile pictures, and to periodically share information. What you share says a lot about you and your interests so be careful what you share and how you talk to your audience. Sometimes a minor word could lead to a major problem if it was misunderstood.
Be personal and connect with people but don’t be seen as desperate or pushy for example, if you are reaching out to someone cold, you can share a tidbit about yourself. Better yet, find them on Twitter and retweet or favorite one of their tweets. That will get you noticed much faster than asking them for a job on Saturday night at 2:00 am.