Social Media Apps: Instagram

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Instagram is one of the fastest-growing social media apps where brands are and should rapidly increase their presence on the network. Here are some useful tips and tricks to get the most out of posts.

1. Consider Your Target Demographic, if your intention is to speak to mid-to-high income adults, it’s best to post after work when they will be most active on their phones. On the other hand, if you’re targeting the younger people, then they are  more likely to be free throughout the day and late night.

2. Figure out the best timings to post your social media based on your country and the location you are in. For example, we noticed that on Friday in the UAE, people are more active on Instagram after prayers at around 1pm.

3. Follow and post the trending hashtags on Instagram such as #ThrowbackThursday or #MondayMotivation. Check the international ones and check what are the trending ones in your country.

4. Post Videos During the Evening especially after work or school hours as people love to listen to them at their own time

Although Instagram may seem like it’s just an app for people to share their selfies, fashion, sell accessories or even share delicious food photos, there is much more behind it. Instagram is a great way to market your brand — when you do it well.

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