Whether it’s personal social or business professional (and anywhere in between), we’ve got you covered to bring you the best practices in online reputation management! Managing your personal and brand reputation online is paramount. With search engines retrieving only the most relevant search results, we must all be responsible for our digital footprint. Concerned about where to begin? Here is a list of things to avoid online, steps to building a positive online reputation and their social implications.
- Building a Positive Online Presence: The first thing you can need to do is to establish a presence. Start with high quality and intriguing content across the board. 81% of consumers base purchasing decisions based on what they find online. Your website and social media channels should reflect your business in a visually stunning way. Be sure to include the most important information like a short bio, contact information and don’t forget to universally link your content (linking your website back to your social channels and vice versa)!
- Dealing with Negativity: An easy way to avoid negative PR is to be exceptional! In the case of a pessimistic post or evaluation, deal with it like you would in person. Don’t avoid the problem, but rather help your customers resolve any question or dilemma. If you provide consistency in your business, your online presence will likely reflect the same. Be sure to thank your customers who recommend you publicly or give you those 5 star reviews!
- Staying Active: Curating content from other sources is one of the most effective ways to provide quality content to your network. We recommend that for every 2/3 of your social updates should be relevant content curated from a trustworthy outside source! Don’t think that it needs to constantly be your own creative content. This mix of content will make your original content stand out more, while your viewers continue to obtain perceptive updates from outside sources through your social media platforms.