How Brands Can Communicate Through Emojis

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Emojis…who doesn’t use them?

An emoji is basically a picture character we all use to describe our current situation or mood in regards to people’s posts, reactions, videos, etc… Recently, brands have started to use them as well. Today we see them in our Gmail inbox, on Twitter, in our Facebook feeds, in Snapchat images, on school backpacks…everywhere!
A great way for your brand to communicate with your circles or customers is to use emojis! Brands like BudweiserOreo, and even PETA have been using emojis in their daily content. With Twitter now allowing emojis to be viewed on mobile and desktop, brands are capitalizing on them, and they are doing it well. Check out Emoji Tracker to see which emojis are trending on Twitter to further reach your customers.
For example, the “Heart” emoji is now basically used everywhere to express how you love someone or something! On the contrary, the emoji of the “Laughing yet crying” smiley is widely used instead of “lol” or “this is so funny” or “i’m dying of laughter” !
This is a link to the most used emojis on instagram as of June 2015: http://www.cnbc.com/2015/06/05/this-is-the-most-used-emoji-on-instagram.html
 
What are your favorite emojis? Let us know what you think!

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