Instagram is one of the fastest growing social media platforms right now and some of the trends that applies to Instagram are highly used by everyone either on a personal or business level such as lifestyle, health and fitness content; relevant hashtags and videos! There are a few more trends which we will discuss in the article below.
- Higher Quality Images: the community values photos that are seen as “home-made” rather than too professional or too amateur so be careful what pictures you upload and how you portray them.
- Use objects to tell a story: Creativity is celebrated on Instagram. When brands present their products in interesting or unusual scenarios—whether it’s dressing them up, using them to represent different objects or illustrating a scene—it is more likely to draw attention
- Encouraging people to tag their friends: commenting with a friend’s handle on a photo you think they might find interesting, entertaining or relatable could be considered the equivalent of sharing a Facebook post on a friend’s wall. It’s how people on Instagram say, “Check this out!” A good way to take advantage of this is to include a call to action that encourages people to tag their friends
- Hashtag Emojis: a hashtag emoji provides brands with a concise way to join conversations that are already occurring on the platform for example if you are a media company you can hashtag the camera emoji and so on!